Education Program

Integrity, honesty and positive ethos in both internal and external relationships are essential to exceeding the expectations of customers and employees alike. In order to produce exceptional results, genuine leadership must be present at every level of the organization.

At Ethos Group, all of our teaching is rooted in the four basic tenets of sales:

• Establishing trust
• Analyzing the customer's needs
• Solving the customer’s problem
• Helping the customer work through their decision

Ethos Group's teaching is based on the fundamentals of education: what, why and how to do something, with particular emphasis on the “why” component. By focusing on why each step in the sales process is important, we help transform our students into true sales professionals. This is a point of separation between Ethos Group and others in our industry.

Ethos Group's teaching focuses on the “Four P’s” of growth when working with a client:

• Potential recognition
• Personal development
• Product knowledge
• Process optimization

Ethos Group believes that three out of four people who walk into a dealership will purchase a vehicle. We help our sales and finance professionals develop four proven behavioral attributes: proactivity, tenacity with knowledge, game planning and a positive nature.

When those attributes are combined with an understanding of the importance of a great, customer-oriented selling process, the sky is the limit for success in both sales and F&I.

Our classroom instruction is made more effective because of our Account Service Teams’ consistent presence in our clients’ dealerships. Our Account Representatives' extensive experience and availability allows us to reinforce key elements of classroom curriculum with the dealership management team on a weekly basis. Whether it is hands-on role playing or helping sales managers prepare for follow-up sales training meetings, we are ready and able to do whatever it takes to help our clients achieve their goals.

Sales Training

Ethos Group’s sales training is based on the four principles of selling. These principles were developed to exceed the expectations of the retail buyer. Most importantly it establishes long-term customer loyalty, which results in significant repeat and referral business.

We have designed our proactive selling process to incorporate these principles. This process teaches salespeople to be aware of the customer’s needs and then respond in a competent and professional manner. Proactive Selling:

Sales Management Training

Ethos Sales Management Training is used to analyze and maximize a dealership’s potential. It teaches managers to reinforce the sales staff’s ability to exceed the customer’s expectations. Our education focuses on our commitment to bring out the best in people. This is taught by highlighting essential elements of Sales Management and developing exceptional leadership qualities.  Essential elements of the training:

• Recruiting
• Training
• Planning and Work Organization
• Prospecting
• Selling value vs. Selling price
• Desking Guidelines
• Customer Satisfaction
• Follow up

F&I Training

Ethos Group’s F&I Training program teaches Business/Finance Managers about the four primary functions of the finance department:

Ethos Group teaches Business/Finance Managers to create an environment where customers feel respected and well informed. Character, self-discipline, initiative, and integrity are some of the leadership qualities that are emphasized in our seminars. Product knowledge along with a sense of dealership history are used to create a unique sales presentation.

• F&I Training – A Comprehensive Program
  
  • Goals
  • Selling Philosophy
  • Product Knowledge
  • Legal
  • Administrative Function
  • Lender Function
  • Video presentations for review